Faster classification of Netflix content for Australian audiences
7 December 2016
The Turnbull Government has announced
the pilot of a new world-first classification tool that will streamline the
process of classifying Netflix content and make it easier for programmes to
become available to Australian audiences.
The Government has been working with
Netflix over the past year to create the tool, which combines Netflix’s
technology with Australia’s classification ratings and consumer advisories.
This innovative solution represents
the first time in the world that a self-regulatory tool will be used to
classify films and television series.
The pilot will be undertaken over the
next 12 months and will see Netflix applying the classification tool to
classify their content for Australian audiences.
During the pilot, a broad range of
classification decisions will be reviewed by the Classification Board to assess
the integrity of the tool and ensure that ratings delivered by the tool meet
Australian community standards. If needed, the Board has the power to revoke
classifications made by the Netflix tool and replace them with its own
The tool speeds up the classification
process and removes red tape for Netflix, while ensuring that all Netflix
content is classified and the community continues to receive high quality
information to guide entertainment choices for themselves and their children.
This is the second classification tool
being trialled by the Government to address the increasing volume of content
readily available online through new digital platforms.
The Government is currently evaluating
its pilot of the International Age Rating Coalition tool – another innovative
classification system which has produced over half a million Australian classifications
for online and mobile games on Google Play, the Microsoft Windows Store and the